• Welcome WINFertility was founded by leaders in obstetrics and gynecology, maternal-fetal medicine, reproductive endocrinology and infertility who represent the pinnacle of clinical and academic achievement in women’s health. WIN aligns with payors, providers and patients to advance the state of women’s healthcare in the managed care environment through the provision of comprehensive utilization management services. The goal of the UM Program is to ensure equitable access to the most effective and appropriate delivery of infertility care for plan members.